R E N D E R I N G
set DESIGN & PRODUCT Advertising
Based on a drawing or a 3D model, products can be materialized and visualized. In the context of product presentation, set designs are developed, in which
optical | technical features | application areas
of the product can be brought to the attention of the customer. The room scene (set) is designed in such a way that the presented object is shown to its full potential. Set designs are visualized in the format of 3D renderings and usually serve as advertising images for websites, social media as well as print media such as catalogues, flyers etc.
Archive: Set Design
RENDERING & GRAPHICS
The 3D rendering is a popular medium for the visualization of planned rooms. Compared to conventional plan drawings, rooms can be spatially imagined by photorealistic renderings. The colour, material and light effects in rooms can be simulated and thus made tangible. The starting point is a 3D model, which is developed within the design concept or from existing plans. Besides the classical visualization
photomontages | 3D floor plans & sections | plan graphics
offer additional possibilities for the presentation of ideas. By means of a photomontage, the rendered image can be embedded into an image of the surrounding environment (for outdoor visualizations) or views of the surroundings can be approximated (for indoor visualizations). In contrast to conventional plans, 3D floor plans and sections communicate spatial depth and thus create a better understanding of space.
Archive: 3D Rendering